Public Affairs
Public Affairs Research
It is about understanding and managing issues, and advancing reputations.
We are offering this service for clients in the private, public, and not-for-profit sectors. Every day.
Ipsos Public Affairs has offices in most major markets in Canada and the US, as well as in Europe, Latin America and Asia-Pacific. We offer political and business leaders research on social issues and on attitudes and behaviors of citizens and consumers based not only on public opinion research, but also often on elite stakeholder, corporate, and media opinion research. Our specialist teams conduct political climate surveys and voting intentions forecasts, and measure public opinion on a variety of issues.
We provide boutique-style customer service and work closely with our clients while we are also undertaking researches on a global scale. Clients receive forward-thinking solutions to data collection, innovative use of research technologies, and the strategic insight to evaluate and respond to ever-changing client demands.
Our toolbox for conducting tailor-made solutions includes rapid turnaround quantitative polling with pinpoint accuracy, qualitative focus groups, online Internet panels, elite and stakeholder interviewing, syndicated subscriptions, and proprietary research techniques.
The essence of what we do is to help our clients listen to what their audiences are saying, understand what they are thinking and anticipate what they have in mind. We know how best to determine and measure their views and opinions. But we go beyond delivering data. We analyze it, put it in context, and then let our clients know how they can best translate this understanding into efficient and effective policies, programs, communications strategies, and marketing initiatives.
