“TAKE THE ON-LINE ADVANTAGE !”
Main Ipsos on-line advantages :
- Fast results
- High value for money
- Representative sample
- Large and new multimedia possibilities (audio, video, Virtual shopping, Hotspots, Magazine tests…)
- Non intrusive
- Hard to find targets
- 24/7 real time feedback on studies
- Multilingual capabilities
Ipsos Premium Quality :
- Reliable and representative panel
- Protection of client’s multimedia material through ConSecTM
- Large R&D teams including 200+ parallel tests
- complies with Quality Standards for online access panels defined within EFAMRO
- Adapted for all Ipsos Solutions :
- Quali Qualitative research: online focus groups, discussion forums,...
- Marketing U&A, Needs & Gaps, Segmentation, Market understanding, Brand & Image, New product development, Pre & Post launch, Pricing, Packaging, Product & Service optimisation, …
- Loyalty Customer Satisfaction, Quality measurement, Employees Survey, Mystery Shopping, Loyalty Management, …
- Advertising Pre testing, Post testing, Tracking, …
- Public Affairs & Corporate Political Surveys, General Opinion, Sociology, Opinion Polling, Corporate Image, …
- Media Editorial Research, Media Marketing, …
Large Ipsos panel & recruitment capabilities :
- Worldwide Proprietary Panels (>800K panellists in Europe)
- International on-line omnibus
- International Webcruiser : pre-screening of low incidence targets
- Cati2web solution to reach professional targets
- Proprietary panels (ICT Developers, Automotive, Medical, magazine readers, electronical devices,…)
- E-mailing on client’s databases
- Pop-ups & Banners on Websites
Ipsos Premium Quality :
- Reliable and representative panel
- Protection of client’s multimedia material through ConSecTM
- Large R&D teams including 200+ parallel tests
- complies with Quality Standards for online access panels defined within EFAMRO
