Health

THE HEALTH RING

MARKET POTENTIAL & TARGETING

Market Estimator
Rx market potential among patients
Segmentation
Approaches to Dr and patient segmentation that meet tactical and strategic needs
Patient Profiler
Identify optimal patient types
Qualitative and quantitative applications

BRANDING & COMMUNICATION

Brand Optimizer
Measuring brand health & identifying positioning opportunities
Brand Evaluator
Qualitative brand imagery with MRI, collage techniques
Message Development Suite:
ConStruct: Sorting and ranking
Concept Tester: Identify impact
Claims Optimizer: Best claims & scenarios
The Health Ring

FORECASTING & MODELLING

Forecasting Suite:
Script Estimator: new drug/indication
Market Simulator: change in marketplace
DTC Suite:
DTC ROI (Early Returns): pre-air based on concept
DTC ROI (Copy Returns): pre or post-air based on advert
DTC ROI (Spend Portfolio): post-air, isolates ad spend impact
Volumetric Add-Ons (Modeling):
Claim Optimizer, Segmentation, detail aids, PR

PERFORMANCE & MONITORING

Market Optimizer
Modular approach to ATU
Momentum Monitor
Pre-launch market development
Compliance & Persistence
Identify opportunities to increase retention
Sales Success Suite:
Rep Rate: sales force image
Rep Readiness Review: representatives’ perspective
Sales Success Tracking: Post-detail recall